OUR STORY
G-Loves is a new activewear company that focuses on developing functional and fashionable gloves for women who participate in weight-lifting and other sweaty and not-so-sweaty pursuits.
Attention to detail and quality makes them a distinctive choice for the discerning shopper.
It’s simple- we reach out to the community to help empower women to reach their goals with positivity while fashionably protecting one of their most important tools–the hand!
The inside of the glove features our inspirational motto “Lift and Love”.
Educational Background
Hedda Royce founded G-Loves in 2009. G-Loves is headquartered in Los Angeles and web-based with a domestic and an international distribution and retail business expansion plan.
Hedda, Founder and President, is an active alumni and graduate of Tufts University(Massachusetts) with a B.A. in International Relations and Economics. Royce graduated in 2001, Cum Laude. Thereafter, she further pursued her business education at Fairfield University(Connecticut) with an M.B.A. degree in Finance, Summa Cum Laude.
Upon graduation with her solid undergraduate and graduate curriculum in economics, international relations and business, Royce entered the investment banking field before deciding to start her own business dedicated to women's fitness. As a life-long competitive athlete and businesswoman, Hedda Royce knew that her niche would be in women's fitness. This led her education, work experience and passion for athletics to seamlessly found G-Loves.
Royce is a certified personal trainer with accreditation from ACE and AFAA. In order to stay abreast of her fitness market, she continues to train competitive female athletes and other business professionals in Southern California. Royce also specializes in spinning instruction for both men and women and athletes at all levels.
How the Gloves Came to Be
After twenty-three years of working out and thirteen years of personal training in the fitness world, Hedda Royce noticed that she had something in common with many women—her hands were hurting from lifting and there just weren’t any gloves that could meet her style standards. Hedda moved to LA to develop the “complete package”….a workout glove with pizzazz and protection. G-LOVES, the couture workout glove for the individual you are.
Initially, Hedda’s goal was to design a glove for comfort and protection — two very important qualities in a lifting glove. She wanted more than what was already on the market, which she refers to as a smaller version of a man’s glove. Boring! She wanted more edginess. A glove that enabled her to maintain her femininity while pumping the requisite iron!
It’s here. It’s pretty. It is feminine, protective, sassy, sexy, sweet and comfortable. State of the art “action traction” provides a no slip grip. The “Lift and Love” glove is designed with your uniqueness in mind. Try our “Lingerie for the Hand” for a touch of glamour while workin’ it!
Hedda is currently hard at work on the men's G-360 workout glove line.
The “Lift and Love” G-LOVES makes a bold and beautiful statement without saying a word.
Effortlessly elegant, the lightweight and durable neoprene is sexy and feminine.
This is the ultimate workout glove for the fashionista athlete, preventing hand fatigue while cushioning the user with unparalleled comfort and protection.
The “action traction” grip and sweat-wicking properties of the neoprene are presented in a fashionably chic array of bold sophisticated colors and prints. It’s all about soft hands and a hard body!
